In the News

Union Launches New Video Platform in London, Expands In EMEA

Apr 03 2020

Union, the new EMEA Video Platform, launches In London

Apr 02 2020

Union, the new EMEA Video Platform, launches In London

Apr 02 2020

New EMEA Video Platform ‘Union’ Launches

Apr 09 2020

New EMEA Video Platform Union Launches in London

Apr 06 2020

Our Team

Our mission is to make it easy for international brands to activate video campaigns across multiple markets whilst ensuring quality and creativity and maximising local context and relevance.

With it’s head office in London, Union provides a sales and technology layer that centralises the capabilities and expertise of the 5 founding companies, and their 300+ employees working across 34 cities and representing around 2000 local market publishers.

Offices in 34 cities across EMEA

315 staff across EMEA

The Team

Steven Filler

Managing Director

With 20+ years’ experience in the digital industry, Steven Filler is Managing Director of EMEA video technology alliance, Union. In his current role as MD, Steven leads the rapidly expanding UK client base and team for Union. Prior to Union, Steven has held major commercial roles across a range of leading companies including The Guardian, AOL, Collective and Kargo.

Hatty Green

Agency Director

Hatty brings nearly a decade worth of experience in the digital industry including senior agency roles at Mail Metro Media and Blinkx. Green leads the agency team for Union and works with agencies to deliver brand safe video inventory across 30+ countries.

Reece Eaton

Head of Ad Operations

After 10 years of senior operations experience at Viacom Reece spent a few years at the broadcast technology platform WideOrbit before running Ad Operations for betting automation
specialist Fresh8.

Ilhan Zengin

Co-Founder and CEO of ShowHeroes

Ilhan Zengin is founder and CEO of ShowHeroes, one of Europe’s fastest growing video startups. He demonstrated his extensive expertise in international business development and advertising for several years as part of the management of GroupM’s native advertising platform plista, where he was responsible for the roll-out in 15 markets. Together with Mario Tiedemann and Dennis Kirschner, Zengin founded ShowHeroes in 2016. Based in Berlin, Paris, Amsterdam, Vienna and Riga, the company offers publishers and advertisers a complete solution for content production, player technology and Mobile First Video Strategies.

Kai Henniges

Co-Founder and CEO of VI

20 years of online video expertise MBA and LLM from University of St. Gallen 2017 to date: Co- Founder and CEO of vi, contextual video platform 2008-2018: Co- Founder and CEO of Viewster, consumer OTT service exited in 2018 to listed US entity, Cinedigm 2006-2007 Led OTT sports offering of Infront Media 1999-2004 Corporate Development at Liberty Media, Vodafone and Softbank

Odysseas Ntotsikas

Founder & Managing Director of TDG

Odysseas Ntotsikas is the Founder & Managing Director of TDG (thinkdigital group of companies), a Marketing & Commerce Holding Group founded in 2006 with leading presence in 30 of the fastest growing markets in EMEA.

TDG Companies include, Project Agora, ForestView, TailWind, and ThinkDigital.


Constantine Kamaras

Member of the Advisory Board, TDG

Constantine been passionate about the media business since the start of his career in the early 90s. Early stints included Lambrakis Press (93-96), as Head of Electronic Publishing and the Paris-based World Association of Newspapers (96-2000), as Director of Management Services to members. The 2000s were an enterpreneurial decade for him, as shareholder and CEO of the Sport.gr network (a pioneering digital publisher, particularly in paid content and digital video) which was eventually sold to 24Media, Greece’s largest Digital group. Over the last decade, Constantine has been sitting on the Boards of leading Greek companies, advising them on Strategy & Business Development as well as Corporate and Brand Communications.

Marc Schäfer

Director Business Development and Board Member PlayAD Media Group

Founder and CEO at United Commerce Group Scandinavia AB, and before that BBE Business Development.

Marco Paolieri

Founder Viralize Media

Co-Founder at Viralize Media